20 Simple Ways to Build Trust in Your Website Visitors
If you read our other article –“Do you need to put up a website?- and discovered that indeed, you needed to put up one, then let's go to the next step- building trust in your website visitors!
Knowing how to build a trustworthy website is absolutely necessary so that your potential client will be at confident in dealing with you. Otherwise, most of your efforts will be wasted. But don't you panic because I’m going to share with you 20 simple actions you can take to get started:
- Make your website design professional and relevant to the subject matter. Using the famous lingo of this generation, make it seem 'legit.' Making it look professional doesn't mean that it also has to be boring. Also, remember that you can make it as creative or colourful as possible so long as you stick to your company's brand.
- Make the website personal by giving its own tone and voice. People buy people. So, use words that are 'made for you', 'only for you', etc. Make it look like you are directly talking to your website visitors.
- Regularly add new content to your site- this shows that the business is active and growing. Also, good grammar and spelling matter so make sure that the articles you put up in your website are well-written and properly edited. You might want to get a copywriter for this.
- Review all web links in your website or your site visitors will be put off if links do not work.
- Don't ever make exaggerated claims such as, "Read this blog and you'll be a millionaire by the end of the week." People are used to scams so if they see such statements, they would definitely ignore your site.
- Publish REAL testimonials and third-party endorsements. You may also show images of letters sent by satisfied customers or publish case studies about customers you have helped, who use your product, etc. Don't put down, curse or insult competitors – very unprofessional.
- Focus on building your long-term reputation, not on making quick sales. Think: you're putting up a website not just for selling but for telling your customers about your brand. So, make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are on the site.
- Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.
- On your 'Contact Us' page, “live video chat” feature, provide an email form, telephone number, fax and address of the company.
- Provide web/email addresses linked to the website domain, not from free webmail services such as Hotmail and Gmail.
- Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are going to question your integrity. Also, think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.
- Write and publish a security policy. State what measures you take to ensure that all transactions are secure as well as how well you handle your customers' data.
- Clearly, publish your guarantee. Make it a 100% money-back guarantee if possible. If you use PayPal, put the PayPal logo on your site. If you have a merchant service account with a major bank like Citibank or HSBC, then insert their logo on your site.
- Having the Google name on your site instils trust so put Google search in it.
- If there are well-known industry associations for your subject, join up and put their logos on your site. It will make your company seem more credible.
- Create an online trust by organising online forums on your site and respond quickly to questions. Allow people to comment on articles since interactivity and exchange of views builds community and a sense of involvement and thus making your clients loyal.
- If you are selling a subscription, offer a low-cost, entry-level option. This could be a one-day tester or a monthly trial.
- Only ask for information from customers that you really need. For example, for an email newsletter sign-up, the only information you REALLY need is an email address, so that is all you should ask for.
- Start a small newsletter of your company/services & circulate it among your clients/employees. Also, publish it on your website regularly.
Are you ready to begin the best trust-worthy, website-building experience of your life?