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3 Innovative ways to Calculate and Increase Your Website’s Conversion Rate


Louie Pitlo


March 9, 2017

Increasing your conversion rates is absolutely crucial – it can be the foundation of high sales volume. Sometimes just a small tweak can lead to significant improvement in your online conversion rates. There were times when many small and a few big tweaks combined can bring a dramatic increase in your search results.

If you’re wondering how to calculate your conversion rate use this quick formula:

                   # of Goal Completions/ Total # Visitors = Your Conversion Rate

First, figure out what exactly you want to measure. For example:

  • Purchase a specific product or service.
  • Book a consult.
  • Request more information.
  • Sign up for email updates or a free offer.
  • Free trial signups. 
  • Whitepaper or ebook downloads

Typically, when it comes to measuring website success, we look at our total number of visitors per month.  Knowing your figures and metrics will help your web page design and development teams develop a website that fit your business goals for the platform. It would also help your web design and developer determine which plugins, buttons, analytics tool, and web page design sites to use.

Measuring conversion rate is much simpler than more people realize, and can be done using tools that most of us are already familiar with, here are some of them::

1. Google Analytics

This is a widely used, free tool in measuring your web metrics and SEO campaign. With this tool you'll be able to find out how your visitors locate your website,  identify which pages and links your visitors click the most, you can segment your analytic result by new/returning visitors, geography and referral sources, and you will be able to fine tune your website. Using Google Analytics opens you to more quality prospects, and gain more customers in the near future.

Check this video clip “Getting Started with Google Analytics” and be introduced to this amazing page rank checker.

2. Web-stat

They currently monitor over 10,000 websites and have been in continuous operation since 1997. This tool can record your site visitors whether they use JavaScript or not, it gives you data that is clear, easy to understand and well organized, and it sends the email and SMS notification when to give you data that is clear, easy to understand and well organized. The best thing about it is that it can be installed on any website, blog or profile so you do not need to know or understand HTML.


You may also check this third-party app. Typically used by e-commerce companies, StoreMetrics can aid in increasing sales with e-commerce analytics. It has no configuration, you’ll just have to access to key metrics and easy-to-understand charts that are core to your business’s success, such as:

 ·         Net revenue, conversion rate, annual run rate, and total shipping costs.

·         Average customer value, the percentage of repeat customers, average days between orders.

·         Average items per order and average order value.

·         Number of purchased items and a number of total orders.

·         Day-of-week category breakdown and a real-time feed of store activities.

This enterprise-level reporting tool can help you observe and analyze historical trends in your business and establish a baseline profile for key performance indicators (metrics). Check this print screen view of the app linked to its intro Youtube video on StoreMetrics for Wix.

Tracking your conversion rates may seem like extra work, but once you get started, it’s an easy task. You’ll quickly see how various offers and elements of your site are performing and what visitors to your site are actually doing once they arrive.  From there you’ll have an idea what works and optimize your site and start turning more searchers into customers.

Want to stay on top of SEO trends? Get top insights and news from our SEO expert.


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