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3 Tips for Getting Real ROI

By

Louie Pitlo

|

March 9, 2017

Blogging is an incredible tool for digital marketers to make their presence known in the online sphere. But the thing is, blogging on its own doesn’t always automatically lead to more clients and grow your business. You have to be more strategic and not just publish words on a page every week. And this is where content marketing comes into play. When you invest time and money into content marketing you focus on providing value to your prospects, you strategize to capture and then nurture your leads. So the question is, what can you do to become an effective content marketer and start seeing more ROI?

1. DON’T JUST SELL, SELL EXPERIENCES

In order to leverage your content marketing, the first thing you need to understand is that you’re not only selling houses and stuff, you’re also selling experiences. For instance, people are excited about having a new house will mean for them and not just merely having a new house. When you determine this, you’ll be differentiated from your competitors and attract more clients. To see this strategy in action, take a look at the following blog posts titles and notice how they’re all focused on experiences:

         This Awesome Melbourne Time Lapse Will Make You Want To Move There

        30 Best Free Things To Do In Melbourne

         21 Ways To Survive In Melbourne On A Budget

So, when you focus on selling experiences not just selling, you become more than another sales agent - you become a trusted and sought after community advocate.

 

2. BECOME A BROADER RESOURCE

The best and easiest way to get more ROI and build a large and loyal audience of readers is to use your blog as a way to leverage yourself as a broader resource for would-be homebuyers. This means write blog posts that cover topics outside of what every other agent is writing about. You should position yourself as a broader source by writing blogs about for instance activities they can do in the area, tops on upgrading their house among others.

 

3. USE THE RIGHT TOOLS

Be willing to adopt and use new tools that can help streamline, automate and upscale your tasks. And especially when you’re doing manually on your own such as conceptualization and blog posting these tools will help you build a sustainable content marketing program that is designed to boost your productivity and convert potential readers into buyers. You may use Facebook Ads, Trello, Sumome, Tawk.to, Social Mention, Buzzsumo, Hootsuite, CoSchedule, Grammarly and much more.

So what else are you doing to boost content marketing ROI and grow your real estate business? Let’s talk.

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