contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

Blog

our latest news

3Ps of Writing Online Content

By

Louie Pitlo

|

March 9, 2017

Now that online marketing is tougher than ever it is crucial we offer relevant, substantial content to our readers to keep them engaged. We often need to write articles that sell an idea, product or service – perhaps a brochure, funding submission or business proposal to work in a new way. 

Below are 3Ps in writing marketing material that will boost your search traffic without having to hire a copywriter.

1. Purpose

Be sure you know what you expect your articles is designed to do. In most businesses, it is highly unusual for someone to say “I’ve read your brochure, here’s my credit card.” In most case, your article is a part of the sales or influence process. The best it can do is to motivate and persuade someone to the next step: make an inquiry or to get further information.

The content of your article should be designed just to move them that step. Remember that it should not be filled with lots of detail – leave that for later. And if you have a clear purpose that will serve as a starting point of interest.

2. Promise

Make your reader a promise. This “promise” should capture their imagination or hold them wanting for more.

For, example: try my SEO service and I promise to triple your income, or reduce your operating costs; or drop 5 dress sizes. Your reader should be clear about what you are offering them as a result of buying your product or service. Your article should be something that is interesting and of value to them.

There are many ways of making a promise. You don’t have to say the words ‘I promise you’, even if you really can. Instead, you could say “9 out of 10 businesses grow when they try my new biz strategy”, by implication yours will too. Or use a bold or strong statement like “The 3 Ps of effective online brochures” – this is a promise that if you put my writing strategy to work your online brochures will generate more sales.

Keep in mind that the most experienced content writer knows how to choose the right way to phrase your promise. You can do this by learning about your audience.

3. Proof

Anybody can make a promise, but readers are interested in knowing that you can deliver on what you say. We’ve all been let down and disappointed by broken promises.

So what does a prolific web content writer do? Spend some time in your article proving you can deliver on your promises. You could:

>  explain your product and how it works (step-by-step)

>  quote from scientific studies (add statistics)

>  talk about your experience and expertise (add best practices)

>  provide testimonials from satisfied customers

>  compare your idea with other alternatives

But don’t overdo proof instead provide just enough to show you are credible.

When writing blog articles aimed to persuade or influence people’s thinking, views or behavior, remember and use the three P's.

...

featured posts
development

HTML5 is an Excellent Choice for Mobile App Development Today

This article will discuss the reasons why HTML5 is growing in popularity for developers when creating mobile apps today.

SEO

3 Things Small Businesses Need to Know About Google AdWords

Did you know that about 95% of Google's revenue comes from advertising? That's how successful Google Adwords can be. Find out how your small business can leverage this platform starting now!

development

How to Overcome Your Fear of Hiring Outsourced Developers

There are many factors that makes business owners hesitate when hearing the word outsourced. Here are some expert tips how you can overcome your fear of hiring web developers outside of your company.