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7 Bullet-Proof Real Estate Digital Marketing Ideas


Louie Pitlo


March 9, 2017

In today's intensely competitive real estate industry, the competition among realtors is heating up, and there’s a conundrum of available mediums to advertise your properties.  As real estate agents, as well as homeowners, realise how tough the competition goes, they turn to pros to assist them in this highly complex field of digital marketing. Truth is, getting in front of the right audience takes time especially for a newbie in the online marketing sphere. You'll know that it doesn't happen overnight. Still, you’ll need to be expert online and offline marketing skills to set yourself apart from the pack.

Here are 10 actionable real estate marketing ideas to help you stay ahead of your competitors.

1. Set Yourself Up For Social

Create your social media accounts – Facebook, Twitter, Pinterest, LinkedIn, Google+, and even Instagram. You can post tips and guidelines that are helpful for your potential buyers. Also, if you snap a lot of house pics, it will be valuable to them too. Start interacting with users, share relevant content, and promote your properties.

2. Make Use of Local Areas Images

The thing about real estate selling, you’re not just selling a house; you’re also selling a whole town or area. So showcase the best things about your area like local town landmarks and familiar sites with high-quality, eye-catching photos.

3. Keep An Eye On The Competition

Check and monitor what are other realtors in your area doing in their channels. Get to know how they market their properties, for instance, get to know what do their websites look like and how active are they on social media. The trick is: avoiding their mistakes and replicate their success!

4. Add Social Sharing To Property Pages

Add social sharing buttons to your posts since most likely home shoppers are eager to share their top housing pics with friends and family. This way, it is easier for them to email and shares info about the properties online.


5. Capture Leads by Creating an Irresistible Content Offer

Consider producing an e-book with a title “X number of Things that Home Owners Should Consider Before Buying,” or “X Most Valuable Features of a New Home.” These FREE content offers can generate email lists and even zip code, in the case of a real estate which is a great way to capture leads.

6. Create a Virtual Tour or an Animated Video

Create a 5-minute video on Virtual tours and/or consider featuring local landmarks or sites in your animated video. This is a great way to give a comprehensive, accurate preview of the property for potential buyers. Also, your animated video doesn’t have to be super sophisticated just unique and targeted.


7. Start an Email Nurture Campaign.

E-newsletters or email nurture campaigns are conversion pathway. Send potential buyers an email detailing other nearby houses on the market. Through e-newsletter, you can invite them to your seminar and give them free offer such as an ebook which will help them take the next step - purchasing.


For more information on digital marketing, you may contact us.


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