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How to Get People To Engage With Your Socials with your Content

By

Louie Pitlo

|

May 17, 2017

As a business owner, you’re already aware that your customers are the lifeblood of your business. And that’s why it’s crucial that you engage with them. Unfortunately, not all companies are aware of the importance of engagement with their customers. But the successful ones know that customers want to interact with their peers and learn something of value.  This is easy and doable thanks to technology.

It’s been proven true over and over that content is a crucial element to engage your customers. Good thing engaging your audiences is no mean task. You can check copywriting books, undergo copywriting training courses, or tap web copywriting services. But if you want to try and do it your own here’s some tips to help you get started and keep these principles in mind:

Know your audience

Ask yourself: who is visiting my site, what motivates them to visit your site, and what actions do you want to keep them wanting more from you. All of your website copy should be written with these answers in mind. Write your message targeting a specific audience then give them the information they need. Also, include a very specific call-to-action to guide them what you want them to do which is depending on your goal. For example, filling out a lead form, making a purchase, signing up for a newsletter, and others. Get to know who your users are so you can direct them to a targeted landing page

Avoid the temptation to over-communicate

Remember that your user likely has a few key pieces of information they’re looking for, and find out what these are. Your primary goal should be to give your user relevant information quickly. Consider using bullets to make your key points, also use links so users can easily find more in-depth information if and when they want it.

Writing style counts

Your choice of words, tone or voice, imagery and sentence structure in short your writing style is an important aspect of how readers perceive your company or product. So make sure your writing style fits your audience and is consistent all through other communications, and even appropriate for your product type.

Check this Youtube video on Creating A Style Guide & Voice to get some things to remember before you write anything.

We hope you've mastered the steps above and learned about some way to take your blog posts to the next level in this article.

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