contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

Blog

our latest news

Is Link Building Still Viable Today?

By

Bigblock Solutions

|

March 9, 2017

Among the most important aspects of Search Engine Optimisation (SEO) is link building. It is the process in which links are made to direct users to a specific landing page or website. Although writing content of good quality can improve viewership on a website, link building is still crucial to appease search engines.

In the past, people could build links quite easily. SEO specialists can utilise software that will automatically submit articles to directories and other websites to obtain ‘backlinks’. Around this time, search engines didn’t care much for the quality of the inbound links compared today.

This all changed in 2014. Google pushed the Penguin algorithm update which changed the way people were doing link building. Up until now, a high understanding and skill on SEO are needed to get all things right and avoid being penalised by the search engines.

Link building as of now focuses on ranking the links that come from relevant, high authority and quality websites. Quality and relevancy are very crucial now. Apart from these two aspects, the link diversity also has an important role to play in order to get better rankings in search engines.

 

Advantages of Link Building

Commonly, the number of inbound links that point towards a blog or website is one of the main factors to determine its popularity. This is very true especially for single websites that are being linked to by many high-quality sites. This leads to a high Google Page Rank.

When starting a blog or website, it is important that you spend the starting weeks to create links that will generate a lot of exposure to your site coming from search engines. If you have links coming from authority websites, you will most likely be rewarded by Google with good rankings. Link building is deemed effective by many experts when you have a lot of genuine links coming from websites that have high authority.

Check out other crucial advantages that you can get when you go with link building today:

·        You will have more visibility for your landing page, website or blog via the search results.

·        Websites that are being linked to from high authority sites can get a lot of traffic.

·        High-quality inbound links are seen by search engines as a resource of high value. This is the part where good quality content can play a huge role.

·        Link building that is done well will result in faster indexing by search engines.

·        Link building is also one of the most important parts of SEO, so investing in this is worth it.

...

featured posts
development

What Do I Need to Create the Pefect App?

Mobile development has become a trend today and many businesses are developing their own apps to get ahead of their competition. Read this article to find out how outsourcing your mobile development projects can actually bring you more value than hiring an in-house team.

development

Advantages in Using an API for Your Business

APIs are very useful for businesses that want to improve their conversion rates and customer loyalty. If you're at the fence on deciding to get one, maybe this article will convince you!

development

Important Things to Consider When Developing Mobile Apps

For those who already have a concept of a mobile app in mind and are deciding to have one developed, consider these factors first before jumping in to make sure that you have everything checked out!