Reasons Why Businesses Today Should Have a Website
If you’re wondering whether you should have a website even for a small, startup business then the answer is ‘yes’. There are many businesses today that still fail to conduct business by taking advantage of the Internet. In the US alone, there are about 40% of small businesses there that still don’t’ have their own website. Furthermore, there are also similar numbers of companies in Australia that still rely on traditional approaches.
To learn why a website is crucial for your business, here are several non-negotiable reasons for you.
30% of People Today Don’t Consider a Business That Doesn’t Have a Website
The website has become one of the best marketing assets that a brand can have in today’s digital world. In America alone, people spend an average of 24 hours per week on the web and up to five hours each day browsing with their mobile devices. That is why it is understandable for people nowadays to expect businesses to have an online presence and will consider those without not professional.
Interested Consumers are Searching for You On the Web
Being where your potential customers are is probably one of the best advantages of having a website. Since 90% of online experiences start with the help of a search engine, this is one of the main reasons why people are investing in search engine optimised websites. The fact that there are more than 3 billion Google searches being made per day supports this.
You might actually have someone out there looking for products or services you offer. If you’re not fast enough, they will visit your competitor’s website instead.
More Than 60% of Consumers Use Sites to Engage with Brands
According to a report back in 2017, more than 60% of people today find and engage businesses by searching for their website first. That’s quite a big amount if you actually think about it. On average, consumers research about three sources before making a purchase decision online.
50% of Consumers Think That Businesses with a Website are Credible
Did you know that consumers won’t trust your brand as much if you don’t own a website? In fact, about 50% of them said that the website’s design is one of their main factors in deciding the credibility of a company. In other words, people are more open to doing business with a company that has a website because they can check them for reviews and credentials first.
A Well-Optimised Website Can Help You Reach More Than Bigger Brands
You may not believe it, but a website that has good SEO in place can help you beat the long-time, major companies in your industry when it comes to search. In fact, there are small businesses that are doing their best to enhance their website so that they can reach search positions higher than their larger competitors.
For brands that want more business, having a website that is optimised for search engines is like their new business card. This is a must-have for all businesses today especially with more and more people taking part in the digital world.
We can help you set up your online presence and start putting your brand out there to where your customers are. Contact us to know more!