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Top 7 Best Practices for a High Ranking Website

By

Louie Pitlo

|

March 9, 2017

If you don’t have your own dedicated business website, you’re in danger to fall further behind your competition.

Having your own site is your central digital home that will be connected to social media networks such as Facebook, Twitter, Pinterest etc. Yes, social media is not enough. Without your own website, it will be like scattering your efforts and missing a big opportunity to engage and connect with your customers and potential customers through a dedicated site who wants more info about your company’s products and services and establish more online credibility.

Today, we’ll cover business web page design best practices and tips, and share with you great resources and examples in custom web page design. Here are our top 10 tips to help you create an awesome website design:

1. Keep the design simple, fresh, and unique

Your website reflects your brand so don't make the mistake of using an off-the-shelf template else you’ll miss an opportunity to create a unique impression. Be sure to also include a professional logo design that is unique and will create a good impression. When considering the content of your website, keep in mind that readers typically read only 28% of the words during an average visit so don’t overload your homepage with a lot of text and images.Consider too that your visitors might be reading from various platforms such as laptops, iPad and mobile phones. So try to avoid designing pages for a large monitor size or pages that use more complex features or complex navigation.Particularly on your homepage and also on any pages where you’re trying to persuade your reader to take some action consider what action you want the user to take and create a prominent “call to action” button.

2. Showcase your products and services

When selling a product or service online make sure that you clearly showcase that product or service on your homepage.You have only a few seconds to make a first impression and you should make sure that the impression you make is professional AND credible.To make sure you’ll keep your readers enthralled with your products and services, you need to make sure that the product photos – or graphical images and descriptions – are clean, crisp, relevant and appropriate.

3. Pay attention to site load times

Slow load times impact conversions and hinder you from getting people to buy your products or services. If your website design is graphically intense, you have to be sure you’ll have the hardware infrastructure and bandwidth to support the designs and you can improve your site load times by picking good hosts.

4. Make your site easily accessible

Consider that some of your potential customers with slower internet connections will view your site and people with certain disabilities – such as colour blindness). Here’s the trick: keep the web design the web navigation consistent throughout the site and relevant to readers.

5. Organise your site to provide a better user experience

Not only readers but also search engines prefer websites that are properly organised. Keep in mind that readers typically looking for specific information and rarely go through to read entire pages. So a properly structured site that presents information in an orderly and organised will be the best strategy to keep them engaged in your content and most importantly - with you.Also, consider the following tips:- Use bold, easy to read fonts and bullets to present key information or to highlight things you want the readers to notice.- Add text colour to stress the most important information but keep your use of text colour and fonts to a minimum.- Create good headlines to interest readers- Action buttons/links should be clear and unambiguous.

6. Content is important

You probably know that the more content on your site, the more attractive your site becomes for search engines. Keep the content fresh, current and most importantly relevant. Try to study your successful competitors especially those that have been in business longer than you to have an idea on how they present their products and services. Lastly, consider using larger, more readable font sizes for your content.

7. Understand the difference between design and development

Designing the site and development of the site are two different things. There are frontend developers who are inclined to focus on the client side or what your users see when they visit your website. On the other hand, there are backend developers usually, focus on the interaction between the server and databases.

The best web design company who has developers who are skilled to do multiple tasks such as web design, information architecture, usability engineering, web content management systems (CMS), web server administration, database administration, software engineering, project management, network security, and search engine optimisation (SEO).

So if you’re deciding to hire a website designer and/or developer, you should tap at least three people (or firms), ask them for detailed quotes, a few examples of their prior work so that you can evaluate their style and experience.

8. Consider the domain but don’t obsess about it

Your domain might tell your readers what your business does, and be even an effective way for people to easily reach your site. Try to find a domain that’s easy to remember and try not to consume much time on it. Instead, consider how the URLs on your site will look to search engines and people - natural sounding and easy to understand.

9. Don’t forget search engine optimisation (SEO) and search engine marketing (SEM)

For small businesses search engine optimisation and search engine marketing are highly specialised fields that require a substantial investment of time to learn.

But you got to keep in mind that one of the most important tools for any effective SEO and SEM strategy is website analytics. We like and use Google Analytics to measure how your SEO and SEM campaigns are performing, and you’ll be aware when to tweak them to improve conversions. If all things fail, try as you might, don’t be afraid to leverage professionals who specialise in this area.

10. Use a responsive design

Responsive web design allows you to have a single website that automatically fits the screen size of any device - desktop, laptop, iPad, and mobile on which it is being viewed. Take into account that your business web page design must respond to the user’s viewport if you want to deliver even a baseline acceptable experience. So you should make sure your developer adapt the content, design, navigation and method of interaction to deliver the same comfort and usability to any device.

If you have a question about custom web page design best practices and want to know more.

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