In September, BASF Tech Services launched its Virtual Innovation Tour website, where they bring their annual field walk experience directly to their customers and provide greater product knowledge and support. Due to the COVID-19 pandemic, BASF is unable to conduct in-field tours for their customers indefinitely, so the website serves as an alternative solution to provide a similar experience.
Bigblock Solutions provided development services to help BASF create a responsive website and provide real-time face-to-face farm tours to showcase their products. The virtual tour aims to offer customers a chance to learn about the products and how the crops grow over time, as well as ask questions in real-time.
Through the Virtual Innovation Tour website, customers can visit BASF’s Australian wheat, barley, and canola crop protection and seed variety demos in just a few clicks. Customers can also view plot comparisons and access Tech Talks podcasts.
Similar to a traditional farm tour, the Virtual Innovation website enables users to visit the company’s demo sites in Longerenong, Tamworth, Wagga Wagga, and York. Only this time, they can view through the comfort of their own home.
Virtual Innovation Tour Website Features
Through the website, users can access:
- Self-guided virtual tours of BASF’s demonstration plots
- Information about BASF
- Timely and relevant information about Agricultural Solutions
- Weather conditions aggregated over time for the test plots
- Product and agronomic information
- Grower tips
- Online resources, such as articles, videos, podcasts, and photos, about insecticide, fungicide, herbicide, and seeds
- Message pop-up for quick tech questions with an answer in 24 hours
Enhanced Virtual Experiences as the New Normal
Due to the outbreak of the global COVID-19 pandemic, companies and businesses are driven to gear toward the “new normal” where in-person meetings, transactions, events, and tours are now done remotely. This is where the importance of having a user-friendly and high-performing platform comes in. Bigblock Solutions’ design and digital services help businesses offer an enhanced virtual experience that provides the same or even more interactive and engaging immersion that an in-person experience brings. Get in touch with us to learn more about how we can help you meet your business goals.